You’ve probably heard the saying “patients don’t care how much you know until they know how much you care.” It may sound cliché, but it couldn’t be more true. If your patients aren’t happy with their experience at your practice, they won’t come back and refer others to see you. In fact, according to a recent survey by Dental Economics magazine, only 20 percent of adults would recommend their current dentist to family or friends. That means 80 percent of people are not satisfied with their current dental office! The good news is that there’s something we can do about this problem – and it starts with dental internet marketing! A well-planned marketing strategy will help increase patient referrals and boost revenue growth. Keep reading and we will show you why now is the best time for you to implement a dental office marketing campaign!
1. It’s Free Advertising
No matter what your job in the dental office is, it is likely that you were hired because you are excellent at what you do. However, patient acquisition and retention aren’t reliant on individual roles or skills. It’s how well equipped the practice is to communicate its value and expertise in a way that educates potential patients. If you’ve ever been on Google, Facebook, or even YouTube, chances are there were dental office ads displayed throughout your browsing experience. These ads aren’t just about attracting attention. They’re about getting your target market interested and educated enough for them to take action. By using online dental office marketing strategies, like dental SEO, your practice is able to get free advertisements on some of the world’s largest search engines and social media platforms. This can help more people find out about your practice’s services, see your positive reviews and ultimately pay you a visit for an initial consultation (which is often the first step in the dental-visit process).
2. It Shows You’re Serious About Your Practice
You want to do everything that you can to make it clear to current and potential clients that you are serious about your services. With digital marketing tools, you are able to create an entire website. By using a dental office marketing strategy, you’ll create a website that prominently displays your positive online reviews, testimonials from satisfied patients, and links back to the main site. Also, it may be difficult for your practice to stand out among other dental offices in your area. After all, a lot of dentists have the same qualifications and equipment nowadays. However, when it comes to online dental office marketing, you’re able to give potential patients more information about what your practice offers that others don’t. In addition to being able to clearly advertise all of your services and amenities on your website, you can also explain why your dental office is the best choice for their needs. Try to include reviews from past patients as well as examples of cases you have dealt with before to reinforce why people should choose your practice over the competition.
3. It Takes Advantage of Marketing Channels Other Businesses Use
In the past, having a website was enough to prove that your practice was serious about growing its patient base. Today, people are constantly online and taking advantage of the various digital marketing channels available. In this industry, it is important to have an active presence in these areas. This way, you can stay up-to-date with what is going on and grow your patient base. Believe it or not, there are still some people who aren’t as comfortable with marketing as others (we understand if you’re one of those people). But online marketing isn’t intrusive like traditional advertising. Many times, users can simply hide or report an ad that they find annoying or inappropriate and it will never appear again. Of course, we don’t want to brag about our excellent service and quality. We want our patients to rave about it! When in a competitive market, many dentists struggle to get referrals. But, online dental marketing can encourage more people to get in contact with you. Here is a great example of this: A recent Google survey states that 79% of smartphone users try to avoid ads while browsing the internet. However, over half of those surveyed said they would rather see more mobile advertisements than fewer. This means it’s not a matter of getting more or fewer ads. It’s about getting more of the “right” ads. This is where dental office marketing comes into play. You get to send the right message to your target market with advertisements that are relevant, timely, and easy to understand.
4. It’s the Foundation of Patient Retention Strategies
Ultimately, you want your clients coming back for years. By using patient retention strategies, you are able to expand upon why people originally chose your practice over others in the area. When you put together a patient retention strategy, you are able to identify your target market and what they need from a dental office. You can then use the information you collect to develop specific care plans that support each patient’s individual needs and goals. By providing a range of patient-focused services, you’ll be able to retain patients through each stage of their oral health journey. This will allow them to stay happy with your services and keep coming back for years, which is the ultimate goal of any practice.
Build Your Dental Office Marketing Strategy Now!
With all of this information in mind, it’s clear that a dental office marketing strategy is necessary to help your practice grow. Now you have the knowledge and tools to take action – so what are you waiting for? Get started today by implementing our marketing ideas for a dental office. To learn more about dental marketing ideas and building your own marketing strategy, visit our blog!
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